The March of Dimes

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality.

Kmart is the longest standing coperate partner for the March of Dimes. Kmart has been supporting the March of Dimes for 26 years, having raised over $71 million during this time. In 2008, Kmart raised $8 million for the March of Dimes. This accomplishment was possible with the work of employees as well as customers.

Donating is easy; when a customer purchases merchandise through any register in the store, the Kmart associate asks is they would like to donate $1, $5 or $10 to the March of Dimes. This amount is scanned and added into the customer's total for their merchandise. The customer is given a card that states they donated to the March of Dimes; they can put their name on the card and the associates hang them around the store. I have noticed that children love to have their own name put on the donation card and see it hanging in the store. 

 

At the Corbin Kmart we have been working very hard to develop creative ways to promote donating. We have had a pie throwing contest in which pies are purchased by donating to the March of Dimes and are thrown at managers. If associates donate to the March of Dimes, they are allowed to wear jeans to work. The newest idea we have had is a raffle. If anyone donates $2 to the March of Dimes, they are entered in a raffle to win a Martha Stewart mosaic bird bath and bench.

Donating to the March of Dimes ends May 12. 

<---Jen - #1 March of Dimes Employee in the store















Martha Stewart Mosaic Bench